We are excited to announce the relaunch of an enhanced hospitality experience at Leeds Castle, designed to elevate our visitors’ experience while ensuring the Castle remains a vital part of our community.
Thanks to the invaluable support of the National Lottery Heritage Fund and the expertise of Milan Thakar from Work With Milan, we have undertaken a comprehensive hospitality audit that has set the foundation for our new offerings.
A Fresh Start Through Comprehensive Audit
The hospitality audit conducted by Milan Thakar has provided crucial insights into operations at Leeds Castle. This collaboration has identified key areas for development, allowing the Castle to thrive and become more resilient in today’s dynamic market.
One significant update has been the restructuring of the sales team, which includes the introduction of a dedicated Business Development Executive, Phoebe Pickett. This role is set to enhance outreach and engagement with guests, ensuring that Leeds Castle continues to meet their needs and aspirations.
Enhancing Marketing Experiences
Recognising the importance of a strong digital presence in the modern era, Leeds Castle has focused on updating its website and improving digital experiences. Marketing efforts have been prioritised, with an emphasis on optimising spend and enhancing collateral development. These initiatives are aimed not just at achieving financial goals, but at ensuring that every interaction with Leeds Castle connects visitors to its rich history and offerings.
New Visual Assets
To further enrich the Castle’s marketing capabilities, Leeds Castle has partnered with ByLumiere to generate new photography and videography assets. This collaboration has produced stunning visual content that captures the essence of the Castle and its surroundings, showcasing the beauty and charm that await visitors. The fresh imagery and video assets will not only enhance promotional efforts but also provide the team with valuable resources to engage and inspire potential guests. By highlighting the unique experiences available at Leeds Castle, this new content is set to elevate the overall appeal and visibility of the venue.
Maximising Spaces for Events
In line with its goal to maximise revenue streams and event potential, Leeds Castle is excited to announce the upcoming introduction of the Gate Tower. This new space will cater specifically to small events and group gatherings, offering an intimate and unique setting that enhances any occasion. Whether for corporate meetings, family celebrations, or social gatherings, the Gate Tower will provide a charming atmosphere infused with the history of Leeds Castle.
Thank You
Using money raised by National Lottery players, The National Lottery Heritage Fund supports projects that connect people and communities with the UK’s heritage. This hospitality audit was made possible with The National Lottery Heritage Fund. Thanks to National Lottery players, we have been able to set the foundation for our new offerings.
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